Set your service impact goal

As a team, align around your impact goal, using the prompts below

'BY [DATE] WE WANT TO ACHIEVE [TYPE OF CHANGE] FOR [KEY AUDIENCE].
WE'LL KNOW WE'VE SUCCEEDED WHEN..[KEY INDICATOR]'

Try filling out this sentence or finding a structure that works for your team.

Commit to reviewing this impact goal on a regular basis, especially when making pivotal design decisions.

To articulate your impact goal, as a team discuss the following;

What do we want to be true in 'X' years time as a result of what we’ve delivered?
- Make this meaningful to the people your product/service is serving
- Make this specific and measurable, e.g. ‘X% reduction in mental health related absences amongst X user group by 2026’
- Make it something you either can attribute or contribute to through what you’re delivering
- Make sure it aligns with your organisational mission and values
- Make sure it has humanity and meaning beyond organisational/operational/financial gains
Think about this statement as your ‘north star’ - the thing your team will revisit and remind yourselves of ahead of every big decision point
Your impact goal should be relatively unchanging