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Brainstorm and map outcomes

This is a generative exercise to get your teams thinking about all the possible sustained changes that need to take place in order for you to achieve your service impact goal. What needs to become true between where you are today and where you want to be?

 

Use the exercises below to build out your impact map. 

What are outcomes?

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  • Think of outcomes as stepping stones, sustained changes that lead your product or service on the path of achieving meaningful impact 

  • Outcomes are generally changes to how people think and behave. Think about how your users/wider target groups might change what they think, feel, say and do as a result of engaging with your product or service. 

  • If your product or service is aimed at behaviour change, as a team, consider the COMB model of behaviour change - what are all the changes in Capability, Motivation and Opportunity that need to be true to pave the way for behaviours to change amongst your target audiences? Write these down as outcomes.

 

However, in order to generate outcomes it can be helpful to consider barriers to change first…

Barriers to change

1) brainstorm all your current barriers to achieving your impact

lack of buy in from senior leaders

2) reframe barriers as outcomes - what will happen if that barrier is overcome?

more senior leaders buy in

TIPS:

  1. this exercise can feel incredibly obvious - that's ok!

  2. be specific about who is involved in the change - make sure every barrier & outcome involves a specific group of people

  3. use change words in writing outcomes 'more' 'less' etc.

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Map outcomes

Using inspiration from the outcomes generated above,  in your teams, map out all the outcomes that you believe need to happen for your service to achieve your desired impact.

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Place them roughly into ‘short’ ‘medium’ ‘long term’ sections below, based on whether they can be achieved sooner or whether there are more dependencies/stages ahead of them. 

Draw connections between outcomes that are dependent on each other or have a causal link. 

 

Consider organisational outcomes, user outcomes, societal and environmental otucomes, in turn, and see how these link to together or where the might be tensions between them. 

Short term outcomes

Medium term outcomes

Long term outcomes

Service Impact

Goal

Sequence and prioritise outcomes

Draw connections between outcomes and prioritise the outcomes you'll commit to measuring as a team

Short term outcomes

Medium term outcomes

Long term outcomes

Service Impact

Goal

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