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Impact Mapping 101

How to measure the impact of your service

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Work through the 9 steps below with your team to explore and build out the foundations for your impact practice. 

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By the end of the 9 steps you'll have;

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  • Aligned around your Service Impact Goal

  • Developed a clear and coherent Impact Map

  • Created an Impact Measurement Plan to support you on your path to tracking and optimising your service impact

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Scan for Impact

Exploring opportunities for impact, and setting ambitious targets

1

Do an impact maturity assessment

A short 10 minute questionnaire to help product and service teams assess their impact maturity.

2

Explore opportunities for impact

Discuss and capture your working assumptions for these questions. Where there are differences in opinion, capture those differences.

3

Set your service impact goal

Align around an Impact Goal that captures what you want to be true in 'X' months/years' time as a result of the product/service you are delivering

Map the Impact

Mapping the steps connecting the work you’re doing with your intended impact

4

Brainstorm and map outcomes

Brainstorm, map and sequence the outcomes that will lead to your impact goal being achieved

5

Explore unintended consequences

Explore what might happen as a along the course of your product/service being implemented - what might go wrong? How might you mitigate?

6

Review and test your impact map

As a team, review your map and gather critical input to test your logic

Measure the Impact

Measuring what matters to understand if you're achieving your intended impact

7

Develop your measurement plan

Develop your measurement plan beginning with the prioritised outcomes.

8

Establish governance and protocols

Establish clear roles and responsibilities, data collection and verification processes, stakeholder engagement, reporting and communications mechanisms

9

Collect, review
and iterate

Collect data and review processes to inform continuous monitoring towards outcomes and impact targets.

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